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Here's What an Ad on Tinder Looks Like (Video)

You thought we were going to make a swipe reference in the headline, right?

Bud Light via YouTube
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Tinder has been flirting (get it?) with ads for a while. Yesterday the dating app sealed the deal, unveiling its first paid message, from Bud Light.

When my colleague Kurt Wagner wrote about the ad yesterday, he couldn’t find it in the wild. I’m an old married person so I can’t find it, either, since I’m not allowed to have Tinder on my phone.

But here, via Ad Age, is what it looks like, via a YouTube clip. Brace yourself:

https://www.youtube.com/watch?v=-FW-5y1fCL8

Underwhelmed?

Doesn’t matter. Tinder users will certainly see more of these, since marketers believe Tinder is a white-hot app that delivers them straight to the elusive millennial demographic.

And since we’ve seen with Snapchat that apps delivering elusive millennial demos get really big ad dollars, there’s no reason for Tinder-owner IAC not to take some of that cash.

This article originally appeared on Recode.net.

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