Serious 1980s cuteness from Team Hillary. pic.twitter.com/iDg6aqBXkh— Laura Clawson (@LauraClawson) April 13, 2015
Cuteness aside, the page is just the latest bit of evidence that in contrast to her 2008 run, Clinton will heavily lean on her identity as a mother and (now) grandmother this time around. As Jonathan Allen has argued, "The feminine motif will be fully integrated into her persona, her rhetoric, and her platform."
It's a stark contrast to her previous campaign, when Clinton chief strategist Mark Penn believed a female candidate, above all, had to prove to voters that she was tough and strong. This time, with Penn out of the picture and a tenure as Secretary of State behind her, Clinton doesn't seem too worried about that. Her announcement video spotlighted "everyday Americans" and evoked issues including families, economic security, education, and gay rights — but not foreign policy.
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