You Can Now Scroll Between Twitter Promoted Tweets

Twitter is testing a new ad unit that lets users swipe left and right to see a number of different promoted tweets in their Timeline instead of just one.

The ad unit, which a company spokesperson confirmed is just a test, has been in use for a couple weeks, but it’s clearly expanding (including to Re/code’s staff).

Essentially, it’s a way to get more app install ads in front of more users.

Instagram launched a similar ad unit earlier this month, which it calls a “carousel,” that includes multiple sponsored posts instead of app install ads.

It’s not the only ad test Twitter is experimenting with. It’s also testing promoted tweets on user profile pages.

This article originally appeared on Recode.net.

Explanatory journalism is a public good

At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. That's why we keep our work free. Support our mission and help keep Vox free for all by making a financial contribution to Vox today.

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via