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Apple to offer HBO without cable service

  1. Apple will offer HBO Now starting in April on Apple TV, iPhones, and iPads, Apple CEO Tim Cook announced on Monday.
  2. HBO Now will cost $14.99 a month, but the first month will be free.
  3. Unlike HBO Go, HBO Now won't require any sort of cable service — just the online subscription. Initially, it will be exclusive to Apple in the US.
  4. Cook pointed to shows like The Sopranos, Entourage, Veep, and Game of Thrones as examples of shows that will be available on HBO Now.
  5. Apple TV's price is being cut from $99 to $69.