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Apple Watch and MacBook Event
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June 3, 2015
Your new Apple Watch isn’t going to make you exercise more
Researchers are skeptical that the new gadget will spur lasting behavior change.
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March 10, 2015
The Apple Watch seems useless — just like the first PCs and smartphones
People often underestimate new, smaller computing platforms.
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March 9, 2015
The new MacBook is almost all battery inside
Moore's Law has made computer chips smaller and smaller, but there's no Moore's Law for batteries.
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March 9, 2015
How a $10,000 Apple Watch could change how people see smartwatches
People think smartwatches are for nerds. Apple wants to change that.
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March 9, 2015
The Apple Watch is an overpriced gadget and an underwhelming luxury product
Appealing to both the tech-savvy crowd and the fashion crowd could put the watch in no-man's land.
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March 9, 2015
Marie Antoinette's watch had something the Apple Watch doesn't
The Apple Watch is impressive. But in at least one way, Marie Antoinette's watch was better.
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March 9, 2015
It doesn't matter if the Apple Watch is useful
The rules of the luxury product market are totally different from the rules of the gadget business.
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March 9, 2015
The new MacBook might be light enough to use during airplane takeoff
But a lot of the power rests with pilots.
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March 9, 2015
The luxury Apple Watch starts at $10,000
We learned more about Apple's three new watch models. Here are the details.
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March 9, 2015
Apple announces new MacBook
Apple says its latest laptop is the thinnest, lightest Mac in history. It comes with an overhauled keyboard and mouse and a high-resolution retina display.
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March 9, 2015
Apple to offer HBO without cable service
HBO Now will be available on multiple Apple devices.