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Apple Watch Event: Today's Highlights, Including That $17,000 Rose Gold Watch

We got a sneak peek last fall. Now comes the real introduction for Tim Cook's first major product launch.

Vjeran Pavic for Re/code

Apple Watch is here.

It starts at $349 (we knew that already), but can go as high as $17,000 for the one made of rose gold. The stainless steel versions are priced from $549 to $1,099, and the battery will last 18 hours.

In addition to the Watch, the company also announced a significant deal with HBO, which will debut its new Web-TV service exclusively on Apple TV, which will be available starting in April.

Another innovation was a series of specialized health apps designed to help medical researchers. Called ResearchKit, it will be open-sourced, and allow both subjects and medical scientists the ability to create tests.

There’s also a new MacBook — not an Air, by the way — that is the company’s thinnest, lightest and fastest notebook yet, and comes in, yes, gold.

Apple Pay is now available in over 700,000 locations, but that’s not as impressive as the company’s timing. Retailers are just now adopting new checkout terminals with Near Field Communication, or NFC, the technology that Apple Pay uses for its transactions.

And to make sure you know just how dominant Apple really is, the company announced it has sold over 700 million iPhones since 2007.

This article originally appeared on Recode.net.