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Fitbit Gets Even More 'Fit' by Acquiring FitStar Personal Training App

Health-and-fitness hardware maker Fitbit has acquired FitStar, a personal training app that creates customized workouts with celeb athletes like NFL star Tony Gonzalez and yogi Tara Stiles. While FitStar has a small user base, operating solely on iOS and claiming only two million registered users, the app brings to Fitbit a more personalized training experience that Fitbit hasn’t really achieved through its own mobile app. Fitbit co-founder and CEO James Park says the company also plans to expand FitStar to other platforms. The terms of the acquisition were not disclosed.

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