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Warner Bros. CEO Kevin Tsujihara on Windows, Streaming and Sony: The Code/Media Interview

Technology means movie- and TV-watchers have more choices than ever. That's a mixed bag for Hollywood.

Asa Mathat

One part of running a big Hollywood studio hasn’t changed over the years: You try to make movies people want to see, and then wait and see if you’re right.

Just about everything else is in flux, though. Release schedules and the “windows” that dictate when a movie migrates from theaters to your house are up in the air. So is the once-lucrative market for DVD sales, eroded by rental services like iTunes and streaming services like Netflix and Amazon. Those streaming services are changing the way Hollywood makes TV shows, too.

Oh! And there’s a new wrinkle. If someone doesn’t like a movie you made, they may try to cripple your studio via a devastating hack attack.

All of which makes it an interesting time to talk to Warner Bros. CEO Kevin Tsujihara, which we did last month at the Code/Media conference.

My chat with Tsujihara generated headlines because he admitted that Warner — and the rest of Hollywood — could and should have done more to support Sony last fall. Amazingly, that’s the first time a studio head had said so.

But I think the rest of our chat is worth watching, too. You get a good sense of the stuff Tsujihara is juggling as he tries to keep a very powerful media company running full-stream while adapting to the changes technology is forcing on his industry. Lots of folks are grappling with the same stuff, but you don’t often get a chance to hear them talk about it in real time:

This article originally appeared on Recode.net.