Carly Rae Jepsen took the world by storm with her 2012 song of the summer earworm, "Call Me Maybe." The hit song propagated everywhere, leaking into grocery stores, car radios, and parody videos. It burrowed it's jaunting uplifting chorus into our brains and stayed for months.
"Call Me Maybe" is an incredible feat of pop music. It's fun. It's unbelievably catchy, and it skyrocketed to unbelievable fame. Part of its success, as the video explains, is due to how damn repetitive it is. In the song "Call Me Maybe," which is just over three minutes long, Jepsen says "Call Me Maybe" twelve times.
Jepsen's new song, "I Really Like You" takes a slightly different approach. Instead of repeating a full phrase over and over (though she does say "really like you" 11 times), Jepsen takes it to another level. In the almost three-and-a half-minute song, she says the word "really" sixty-seven times.
If this video teaches us anything, it's that the amount of repetition is irresistible. Whether we really, really, really, really, really, really like "I Really Like You" or not, it's probably here to stay.
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