Two years ago, T-Mobile began its “un-carrier” campaign to simplify wireless plans for consumers. And now, it says it’s going to do the same for business customers.
Today at a media event in New York, T-Mobile announced a new “un-carrier” plan for business that starts at $16 per line for 10 to 19 lines; $15 per line for 20 to 1,000 lines; and $10 for every line beyond 1,000. Included with the plans are unlimited voice and text messages and one gigabyte of 4G LTE data.
If more data is needed, companies can add another 2GB for $10 a line or $30 a line for unlimited 4G data. T-Mobile is also offering a pooled data option that ranges from $475 for 100GB to $2,250 for 500GB to $4,250 for one terabyte.
T-Mobile is also throwing in some other incentives to woo new business customers. This includes a free domain and website via a partnership with GoDaddy and a customized email address through Microsoft. In addition, the carrier is offering a Business Family Discount where T-Mobile will count a company-paid line as the first line on one of its family plans, which the company claims can add up to 50 percent in savings.
While T-Mobile has been able make headway in the consumer space, it will face a tougher challenge in the business segment. Across the four major carriers, AT&T and Verizon accounts for 87 percent of business subscribers; Sprint has about 10 percent and the rest is T-Mobile.
Wireless carriers are fighting for market share by lowering rates, which has cut into profits. Earlier this week, Sprint also announced a new business service that handles a company’s entire network for $200 per worker per month.
But T-Mobile CEO John Legere, who wore his signature magenta sneakers onstage, said that the carrier’s new business plans are 42 percent lower than AT&T’s and Verizon’s business plans.
“We’re going to do to the business sector what we did two years ago to the consumer sector,” he said.
Despite today’s focus on businesses, T-Mobile also had a couple other consumer-related announcements. First, under the new Carrier Freedom program, T-Mobile will pay the remaining payments due on any leased phone or tablet (up to $650) for anyone who switches to T-Mobile — that’s in addition to the early termination fee.
T-Mobile also guaranteed that contract rates will never increase (they’ll only go down) and all promotional plans will become permanent starting on March 22.
This article originally appeared on Recode.net.