Bezar, an online shopping site that will feature daily pop-up shops from up-and-coming designers, launches today. Bezar is founded by Bradford Shellhammer, the co-founder of one-time designer and investor favorite Fab.com, who told me earlier this year about the lessons he and Bezar have learned from the missteps of Fab. Bezar has raised $2.25 million, but Shellhammer says he has made it clear to investors that he is intent on building a business that is self-sustaining from its early days rather than one that’s constantly chasing record growth.
This article originally appeared on Recode.net.
