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eBay Launches Sotheby’s Live Auction Page Ahead of April 1 Debut

Fifteen years after its first foray into high-end art auctions, eBay is trying again, this time in partnership with famed auction house Sotheby’s, which launches Tuesday. And beginning April 1, Sotheby’s will livestream 70 to 80 auctions on eBay over the course of the year, allowing the site’s shoppers to watch auctions and bid for collectibles in real time. The Sotheby’s home on eBay features a more elegant and interactive design than the typical eBay format, including various views of the artwork to help assess dimensions. Payment for successful bids will initially happen off of eBay, but an exec hinted that auction winners may eventually be able to pay on eBay sometime in the future.

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