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The bus has an image problem. This Danish company has a solution.

One reason American cities are often enthusiastic about wasting money on low-quality streetcar projects is that the humble bus suffers from a serious image problem, while rail seems cool — even when a lack of dedicated lanes prevents it from offering superior transportation.

In Denmark, where a lot of transit bus franchises are in the hands of private companies, an outfit called Midtraffik is trying to address that image problem the old-fashioned way — with advertising:

It's not entirely clear to me what the ratio of sexism to parody-sexism is here, but the champagne molotov cocktail is definitely cool.

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