clock menu more-arrow no yes

The bus has an image problem. This Danish company has a solution.

One reason American cities are often enthusiastic about wasting money on low-quality streetcar projects is that the humble bus suffers from a serious image problem, while rail seems cool — even when a lack of dedicated lanes prevents it from offering superior transportation.

In Denmark, where a lot of transit bus franchises are in the hands of private companies, an outfit called Midtraffik is trying to address that image problem the old-fashioned way — with advertising:

It's not entirely clear to me what the ratio of sexism to parody-sexism is here, but the champagne molotov cocktail is definitely cool.

Help us explore what’s working

Part of explaining the news is critically examining potential solutions to big problems. Will you support this work with a gift to Vox?