Twitter and Google have struck a deal that will ensure tweets now appear in Google search results, according to people familiar with the matter.
The deal, which was first reported by Bloomberg, means Twitter content will be easier to find, and that Google can surface that content as soon as it has been shared to the social network.
More importantly, it should give Twitter a way to boost its “logged out” audience, the group of people who see tweets but aren’t necessarily signed into an account.
A Twitter rep declined to comment. An email to Google was not immediately returned.
This group of “logged out” people is important to Twitter; the company has long argued that it provides value to those beyond its 284 million registered users, and at Twitter’s analyst day in November, executives said that syndicated tweets — that is, tweets that appear on platforms like TV or within apps that are not Twitter — account for 185 billion impressions per quarter.
This partnership should help grow that number. Twitter reports earnings on Thursday, and we reported earlier that this audience will be a big part of the company’s pitch to investors during its earnings call.
Specific terms of the Google deal are still unclear. Twitter sells its “firehose” of tweets to a small group of data resellers, including DataSift and Japan’s NTT Data. Gnip, which was another one of Twitter’s data resellers, was acquired by the company in April for $134 million.
This is a small part of Twitter’s overall business, which relies most heavily on advertising. “Data licensing and other” made up just over 11 percent of Twitter’s revenue last quarter.
This article originally appeared on Recode.net.