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Under Armour Acquires MyFitnessPal, Endomondo to Beef Up Tech Portfolio

Under Armour announced today that it has acquired mobile fitness apps MyFitnessPal for $475 million and Endomondo for $85 million. The deals are just the latest effort by the sporting goods company to expand its digital health and fitness offerings. Previously, Under Armour bought MapMyFitness and recently launched its own fitness platform called UA Record. The company is also working with HTC to develop a line of fitness trackers due out later this year. Though MyFitnessPal and Endomondo offer many of the same features as other fitness apps, they are two of the more popular programs and will expand Under Armour’s digital health and fitness community to 120 million users, according to the company. The acquisition of Endomondo was completed in January, and the MyFitnessPal deal is expected to close in Q1.

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