Under Armour announced today that it has acquired mobile fitness apps MyFitnessPal for $475 million and Endomondo for $85 million. The deals are just the latest effort by the sporting goods company to expand its digital health and fitness offerings. Previously, Under Armour bought MapMyFitness and recently launched its own fitness platform called UA Record. The company is also working with HTC to develop a line of fitness trackers due out later this year. Though MyFitnessPal and Endomondo offer many of the same features as other fitness apps, they are two of the more popular programs and will expand Under Armour’s digital health and fitness community to 120 million users, according to the company. The acquisition of Endomondo was completed in January, and the MyFitnessPal deal is expected to close in Q1.
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
