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Warner Bros. Entertainment Chief Kevin Tsujihara Talks Digital Strategy

The Warner Bros. studio head talked about the challenge of convincing people to buy movies, the fallout of the Sony Pictures hack and more.

Asa Mathat

When Kevin Tsujihara assumed the helm of Warner Bros. Entertainment, it was a signal of the growing importance of digital distribution to Hollywood’s largest film and television studio.

Tsujihara spent years running the studio’s digital and home entertainment business and leading its anti-piracy efforts. He was an early proponent of UltraViolet, a major cross-studio online video initiative that has yet to catch on with consumers. The technology was supposed to fuel Blu-ray and DVD sales by allowing people to deposit their movies and TV shows into an online locker, and watch them anytime. But UltraViolet still doesn’t enjoy the support of major manufacturers like Apple or giant online movie services such as Amazon.

Here’s our liveblog of Tsujihara’s remarks at the Code/Media conference at The Ritz-Carlton, Laguna Niguel, Calif.

This article originally appeared on Recode.net.