For brands, color can be equal parts art and science. This tool lets you look up the world's most famous internet brands and see the exact color that defines them.
Don't think internet colors are important? In fact, they're serious business. One of the most famous anecdotes about current Yahoo CEO Marissa Mayer comes from her time at Google. Mayer tested 41 different shades of blue to find the perfect one for Google. That data-driven approach to branding makes it important for companies to make a strong first impression — even with just a color.
See if you can figure out your favorite sites and apps just by glancing at their most important color.
That color is used by Spotify.
That color is used by Twitter.
That color is used by YouTube.
That color is used by Tumblr.
That color is used by Facebook.
That color is used by Pinterest.
That color is used by Hulu.
That color is used by Amazon.
That color is used by Pandora.
Hopefully, you recognize that color by now.
Thanks to designer Emma Grdina for bringing the tool to our attention.