Electronics retailer Best Buy will be offering $100 off of the Apple Watch and Apple Watch Sport models, starting Wednesday.
The discount will continue through Christmas, offering consumers a break on what the retailer described as one of the hottest gift items of the holiday season.
Consumers, who’ve been slow to jump on the Apple Watch bandwagon, gravitated to promotions pegged to Black Friday. Best Buy previously offered $100 off the stainless steel Apple Watch and $50 off the Apple Watch Sport, dropping the prices to $449 and $299, respectively. Target offered a $100 gift card with the purchase of an Apple Watch.
This article originally appeared on Recode.net.