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Rufus Griscom, Heleo CEO

Courtesy Rufus Griscom

Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a “BuzzFeed for brains” that can distribute Big Ideas to the broader Internet. He also talks about how much things have changed since he launched his first media startup, Nerve.com, in 1997.

This article originally appeared on Recode.net.