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The Decode Series: Rufus Griscom, Heleo CEO

Courtesy Rufus Griscom

In an episode that originally aired on Re/code Decode, Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a “BuzzFeed for brains” that can distribute Big Ideas to the broader Internet. He also talks about how much things have changed since he launched his first media startup,, in 1997.

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