Let’s imagine you have a Big Idea. Great. How do you get that Big Idea to millions of people?
Books and lectures may reach a sizable audience. But a new startup called Heleo is aiming much more broadly. As CEO Rufus Griscom explained in an interview with Peter Kafka on the latest episode of "Re/code Decode," Heleo wants to help big thinkers find a broad online audience, and get some of them to pay up.
Think Glenn Beck, Griscom says, for the TED talk set.
"Most top writers and thinkers tweet, but they don’t really use Facebook," Griscom said. "They don’t have YouTube channels."
Griscom first gained Web fame as the co-founder of Nerve.com, the edgy dating service. But he says the idea of building an Internet business around these Big Idea people hearkens back to one of his other startups, Babble, which sold to Disney in 2011. The top parenting bloggers with whom Babble partnered were "young Martha Stewarts" who could pull down seven figures in annual revenue just from their low-overhead writing operations, Griscom said.
"People like to follow people," he said. "The power of individuals as little media companies is rising."
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This article originally appeared on Recode.net.