Twitter Just Hired a White Man to Oversee Employee Diversity

Twitter has hired a new head of diversity, news that should have prompted a chorus of cheers from those hoping the company would take the issue more seriously. Jeffrey Siminoff, former director of Worldwide Inclusion & Diversity at Apple, will take on the prominent role. However, more noticeable than his stellar resume is that Siminoff is a white man in a company full of white men.

Like many others, I was left scratching my head at the news. Only 3 percent of Twitter’s employees are black or Latino, according to publicly released numbers, and Twitter could have made a bold statement by hiring a woman or racial minority for what is ultimately a symbolic role. As the former manager of journalism and news at Twitter and someone who fought for internal diversity, I am dismayed.

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This article originally appeared on Recode.net.

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