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2015: Apple's Year in Beta

Everything the company released this year needs more focus and more time.

The Verge

The Gizmodo headline last week was blunt, in the way that the best Giz headlines are blunt: “Everything Apple Introduced This Year Kinda Sucked.” It’s worth reading; it is surprisingly easy to make the argument that everything on Apple’s huge list of new products and features this year sucked a little bit.

But that’s not actually true. All of Apple’s products this year were just fine. You could settle yourself totally within the Apple ecosystem and use Apple Music and Apple News on your iPhone while taking Live Photos and you would be just fine. You wouldn’t have the best time, but you wouldn’t have the worst one, either. It would just be fine.

And that’s really the issue. We’re not used to Apple being just fine. We’re used to Apple being wildly better than the competition, or sometimes much worse, but always being ahead of the curve on some significant axis. But what we got in 2015 was an Apple that released more products than ever, all of which felt incomplete in extremely meaningful ways — ways that meant that their products were just fine, and often just the same as everyone else’s.

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This article originally appeared on Recode.net.