Amazon's 'Record-Setting' 2015 Holidays Beat 'Record-Breaking' 2014 Holidays

Amazon sold a lot of stuff to a lot of people during the holidays, the company announced today in its annual 3,000-word love letter to itself, high on self-praise and low on meaningful business details.

Here are the highlights:

• “Three million members worldwide joined Prime during the third week of December,” though a significant portion that Amazon will never disclose will cancel the membership after the holidays and before their free trial expires.
• “Prime membership continues to grow” from “tens of millions” of members to “tens of millions” of members.
• “Prime members doubled their viewing hours of Prime Video titles, compared to 2014” viewing hour statistics that Amazon doesn’t disclose.
• “Christmas Eve was the biggest day ever for Prime Now deliveries,” with sales totaling a number that Amazon doesn’t disclose.
• “Prime Music plays set an all-time record, increasing more than 350 percent compared to 2014” numbers that Amazon doesn’t disclose.
• “Biggest holiday ever for Amazon devices — up 2x over last year’s record-setting holiday” sales numbers that Amazon doesn’t disclose.

And my personal favorite:

• “Handmade at Amazon sold enough rings this holiday season to give 13 to every contestant who has been on ABC’s ‘The Bachelor.'”

Until the next “record-setting” year …

This article originally appeared on Recode.net.

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