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Amazon's 'Record-Setting' 2015 Holidays Beat 'Record-Breaking' 2014 Holidays

The CliffsNotes for Amazon's annual holiday love letter to itself.

Ina Fried
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Amazon sold a lot of stuff to a lot of people during the holidays, the company announced today in its annual 3,000-word love letter to itself, high on self-praise and low on meaningful business details.

Here are the highlights:

  • “Three million members worldwide joined Prime during the third week of December,” though a significant portion that Amazon will never disclose will cancel the membership after the holidays and before their free trial expires.
  • “Prime membership continues to grow” from “tens of millions” of members to “tens of millions” of members.
  • “Prime members doubled their viewing hours of Prime Video titles, compared to 2014” viewing hour statistics that Amazon doesn’t disclose.
  • “Christmas Eve was the biggest day ever for Prime Now deliveries,” with sales totaling a number that Amazon doesn’t disclose.
  • “Prime Music plays set an all-time record, increasing more than 350 percent compared to 2014” numbers that Amazon doesn’t disclose.
  • “Biggest holiday ever for Amazon devices — up 2x over last year’s record-setting holiday” sales numbers that Amazon doesn’t disclose.

And my personal favorite:

  • “Handmade at Amazon sold enough rings this holiday season to give 13 to every contestant who has been on ABC’s ‘The Bachelor.'”

Until the next “record-setting” year …

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