Amazon sold a lot of stuff to a lot of people during the holidays, the company announced today in its annual 3,000-word love letter to itself, high on self-praise and low on meaningful business details.
Here are the highlights:
- “Three million members worldwide joined Prime during the third week of December,” though a significant portion that Amazon will never disclose will cancel the membership after the holidays and before their free trial expires.
- “Prime membership continues to grow” from “tens of millions” of members to “tens of millions” of members.
- “Prime members doubled their viewing hours of Prime Video titles, compared to 2014” viewing hour statistics that Amazon doesn’t disclose.
- “Christmas Eve was the biggest day ever for Prime Now deliveries,” with sales totaling a number that Amazon doesn’t disclose.
- “Prime Music plays set an all-time record, increasing more than 350 percent compared to 2014” numbers that Amazon doesn’t disclose.
- “Biggest holiday ever for Amazon devices — up 2x over last year’s record-setting holiday” sales numbers that Amazon doesn’t disclose.
And my personal favorite:
- “Handmade at Amazon sold enough rings this holiday season to give 13 to every contestant who has been on ABC’s ‘The Bachelor.'”
Until the next “record-setting” year …
This article originally appeared on Recode.net.