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Charting Fashion's Early, Optimistic Embrace of Virtual Reality

Fashion and tech are making eyes at each over the very latest and greatest in applied science.

Racked

Fashion and tech are always eager to grasp at one another; working together, each stands to gain a great deal. When fashion embraces tech, it looks cutting-edge, forward-thinking, smart. When tech aligns with fashion, it looks high-end, in-touch, sexy. Naturally, the two are making eyes at each over the very latest and greatest in applied science: Virtual reality.

“The possibilities for VR to revolutionize the fashion industry are endless,” Jaunt’s VP of marketing communications Miles Perkins tells Racked by email. Jaunt has been fast and furious to take the lead in fashion VR content, working with “Elle,” “InStyle,” 7 For All Mankind and The North Face. “Wouldn’t we all want to be able to go to Fashion Week in Paris or New York?” he muses. “We can make experiences like attending a Paris runway show from your living room a reality. In the not too distant future, we think consumers could even buy clothes directly from the virtual runway.”

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This article originally appeared on Recode.net.