Meet Jeff Williams, Apple's New No. 2 (Video)

Many people have described Jeff Williams as Tim Cook’s Tim Cook. Now Apple has made it official: Williams will be Cook’s chief operating officer, taking over the role that Cook vacated when he became CEO.

Williams oversaw the development of the Apple Watch and has already been overseeing Apple’s global supply chain.

Williams spoke to Walt Mossberg at this year’s Code conference about developing the Watch project and much more.

Here’s the video:

Apple also announced an expanded role for marketing head Phil Schiller, who will now also run the App Store across all platforms. Johny Srouji, previously Apple’s VP of hardware technologies, has been elevated to Cook’s leadership team, with the title of senior vice president. And Tor Myhren, formerly chief creative officer of the ad agency Grey New York, has been hired to oversee Apple’s advertising efforts, replacing Hiroki Asai, who is retiring.

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via