Meet Jeff Williams, Apple's New No. 2 (Video)

Many people have described Jeff Williams as Tim Cook’s Tim Cook. Now Apple has made it official: Williams will be Cook’s chief operating officer, taking over the role that Cook vacated when he became CEO.

Williams oversaw the development of the Apple Watch and has already been overseeing Apple’s global supply chain.

Williams spoke to Walt Mossberg at this year’s Code conference about developing the Watch project and much more.

Here’s the video:

Apple also announced an expanded role for marketing head Phil Schiller, who will now also run the App Store across all platforms. Johny Srouji, previously Apple’s VP of hardware technologies, has been elevated to Cook’s leadership team, with the title of senior vice president. And Tor Myhren, formerly chief creative officer of the ad agency Grey New York, has been hired to oversee Apple’s advertising efforts, replacing Hiroki Asai, who is retiring.

This article originally appeared on Recode.net.

We have a request

Vox's journalism is free because we believe that everyone deserves to understand the world that they live in. That kind of knowledge helps create better citizens, neighbors, friends, parents, consumers and stewards of this planet. In short, understanding benefits everyone. You can join in on this mission by making a financial gift to Vox today. Reader support helps keep our work free, for everyone. Will you join us?

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via