Snapchat has continuously added new features over the past year, and it looks like it is paying off. Snaps and videos in the app are now being viewed over six billion times a day. That’s a massive three times increase from just this past May, when the company told Bloomberg that it was serving two billion views daily. The company confirmed the six billion views figure to The Financial Times in a report published this weekend.
To put that number in perspective, Facebook announced just this past week that the social network is handling over eight billion video views each day. Facebook has recently placed extra focus on its video offerings, and that figure represents a two-times increase from April.
Read the rest of this post on the original site »
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
