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Twitter Drops Stars for Hearts, and the Twitterverse Does Not ♥

Like. Like. Like. Like.


Twitter is going a little bit more mainstream in the hope of relating to new users.

The company on Tuesday announced that it is ditching its star-shaped "favorite" button in favor of a heart-shaped "Like" button. On the company blog post, Product Manager Akarshan Kumar explained it like this: "We know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite."

The change is part of a push from the company to make its product more relatable to a mainstream audience. It has had serious problems growing its user base, so helping the general public understand Twitter is one way to try and jump-start that growth. It’s one of the reasons Twitter launched its new multimedia offering Moments, and why it is spending a ton of money on an advertising campaign to promote it.

"Likes" are a common social currency on other platforms such as Facebook, YouTube and Instagram. So it’s probably more familiar to people unfamiliar with Twitter, and therefore more likely to be used. Higher engagement!

Not everyone "Likes" the new update, though. A lot of people are taking to — what else? — Twitter to air their grievances.

Dorsey’s other company, Square, chimed in with a pretty clever response.

This article originally appeared on