When your site goes down, you gotta make it up.
Following a Black Friday outage that took down its online shop for about 12 hours, upscale retailer Neiman Marcus is extending its big sale through much of Saturday, a spokeswoman said Saturday morning.
“Neimanmarcus.com was down intermittently Friday, November 28th for approximately 12 hours,” the statement read. “The exact cause of the outage has yet to be determined. Our Black Friday online promotions have been extended until 6 pm CT Saturday.”
The sale extension is likely part-good will, part-business necessity. Online sales account for about 26 percent of Neiman Marcus’s revenue, much more than mass retailers like Walmart and Target, which see less than 5 percent of sales from e-commerce.
It seems like Black Friday traffic surges take down at least one brick-and-mortar retailer’s website every year. Last year it was BestBuy.com, which blamed the all-morning outage on a surge in traffic to its mobile website.
Update: Looks like the site is down again. We’ve reached out to the company for comment.
The site returned later in the day on Saturday, but the second-day outage pushed Neiman Marcus to extend the sale again, this time to 1 pm ET on Sunday.
This article originally appeared on Recode.net.