People Are Buying Fitbits for Their Fat Pets (Video)

Fitbit’s smallest customers aren’t short people or kids. They’re pets.

So said Fitbit CEO James Park at the Code/Mobile conference at The Ritz-Carlton in Half Moon Bay, Calif., on Thursday.

Park said the company noticed that there was a lot of data from people that were like two feet tall and 20 pounds. In fact, thousands of them. Photos on their profiles solved the mystery: They were pets (with crazy pet parents).

“Petbits,” Lauren Goode, a Verge editor and one of the interviewers, said.

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via