clock menu more-arrow no yes

People Are Buying Fitbits for Their Fat Pets (Video)

Call it Petbit.

Dennis van de Water / Shutterstock

Fitbit’s smallest customers aren’t short people or kids. They’re pets.

So said Fitbit CEO James Park at the Code/Mobile conference at The Ritz-Carlton in Half Moon Bay, Calif., on Thursday.

Park said the company noticed that there was a lot of data from people that were like two feet tall and 20 pounds. In fact, thousands of them. Photos on their profiles solved the mystery: They were pets (with crazy pet parents).

“Petbits,” Lauren Goode, a Verge editor and one of the interviewers, said.

This article originally appeared on

Understanding is critical

Help us explain the decisions that shape our lives. Give today to keep Vox free.