Mobile brands of the future will be built around “trust and less screen space,” AOL CEO Tim Armstrong said today at the Code/Mobile conference at The Ritz-Carlton in Half Moon Bay, Calif. — and most media companies haven’t even started down that road.
He praised the examples of AOL’s media properties such as the Huffington Post, Engadget and TechCrunch, which already get 60 percent of their traffic from mobile. However, much of the media world is still wrestling with how to make the leap from offline to online, he said, and moving from online to mobile will be an “epically larger” challenge.
“I’ve never seen a bigger opportunity than today since the start of the Internet,” Armstrong said. “From a pure power standpoint, the world is not going to feel like there’s six or seven billion people. It’s going to feel like 12 to 14 billion people. To talk to people, you’re going to have to talk to their machine first.”
This article originally appeared on Recode.net.