In July, Kim Kardashian West requested publicly what a lot of Twitter users have been begging for for some time: A way to edit a tweet after it has been posted.
Supporters got excited when Jack Dorsey, then the interim CEO of Twitter and now permanent CEO, called it a “great idea.”
But Twitter product boss Kevin Weil threw a little cold water on the idea in an interview with Kara Swisher at the Code/Mobile conference at The Ritz-Carlton in Half Moon Bay, Calif., on Wednesday.
Citing “real challenges,” Weil said the company is concerned about things like how an edited tweet would affect those who retweet or embed the original tweet and then look like they were misrepresenting what was said.
“These are real things that we think through,” he said.
Weil didn’t completely rule out the feature addition, but sounded much more pessimistic about it than he did about other potential big changes, like increasing the length of tweets beyond their current restraints.
“Anthony Noto must be waiting for this product,” Swisher said, in a nod to the Twitter CFO’s propensity for accidentally tweeting what are meant to be private direct messages.
This article originally appeared on Recode.net.