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Convoy Launches 'Uber for Trucking'

Aiming to disrupt a $600 billion industry.

Convoy, a Seattle-based company that presents itself as “Uber for trucking,” launches today.

The online service and app pairs shippers with available local carriers based on proper equipment, payload, capacity and distance. Convoy gives pre-approved carriers the option to accept or decline a job based on the listed price, which eliminates haggling — a hallmark of the trucking business.

But who cares about trucking? A lot of people, it turns out: The industry exceeded $600 billion in 2011, according to data from trade group American Trucking Associations. That’s a big number. And it’s been shockingly resilient to disruption, even as Uber takes over the taxi world.

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