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Drake, Adele and Lionel Richie Walk Into an Internet Meme Bar

Make your own punchline. Then put it on Vine.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Kara Swisher is a world-renowned journalist — She interviewed Barack Obama! She terrifies Silicon Valley! — and she is my boss. So when she tells me that “we would be remiss if we did not do something with Adele and Lionel Richie this weekend,” as she did last night, that’s all I need to hear.

Here is “Hello,” Adele’s new instahit. Hope you like it, because you’re going to hear it a lot, for a long time:

And here is the Adele/Lionel Richie mashup the Internet demanded, and received, immediately, because the Internet:

(And here is the reason Adele is using a 2005-era flip phone in that video)

But! If one remix meme is good, then two must be double-good, yes?

So here is “Hotline Bling,” the Drake song that has been bouncing around for a few months and now, sort of overnight, is a giant hit*:

And here are a few of the many tribute/mashups the Internet created in the last week:

(And here is more information about the $1,050 puffy coat Drake is wearing in that video.)

* The New York Times’ Jon Caramanica unpacks why Drake and the Internet work so, so well together. A taste: “Online, fandom isn’t merely an act of receiving — it’s one of interaction, recontextualization, disputed ownership and cheek. For the celebrity, it’s about letting go of unilateral top-down narratives and letting the hive take control. For fans, it’s about applying personalization to the object of adoration.” You should definitely read the rest.

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