Add Target to the expanding list of retailers selling the Apple Watch.
The retailer announced that Apple’s wearable will begin arriving at Target stores this week, and it will be available at all its outlets by Oct. 25, in time for the holiday buying season.
Target is the second mass-market retailer to begin selling the Apple Watch, as the wearable gradually moves beyond the early-adopter crowd to more mainstream consumers. Best Buy added it to the retail mix this summer.
Apple released an update to the watch’s software that makes apps run faster, gives consumers more watch faces to choose from and uses Siri in more intelligent ways (such as allowing you to use your voice to start a workout without going to the app).
This article originally appeared on Recode.net.