Quora, the popular question-and-answer website, has a long way to go to become a successful business. But it plans to get there without relying on Google.
Founded in 2009 and led by former Facebook executive Adam D’Angelo, Quora has seen what happens to content sites that count on Google’s search engine for traffic. All too often, a sudden tweak to Google’s algorithm can drop a site’s search ranking and leave the webmaster scrambling to fix the problem.
This article originally appeared on Recode.net.