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Mark Zuckerberg Starts a Book Club, Invites 30 Million People

Currently missing: A volunteer to get snacks and drinks for the new club's 55,000-plus members.

Asa Mathat

Mark Zuckerberg is trying to read a book every other week — and tens of thousands of his not-so-closest friends are going to read along with him.

The Facebook CEO posted this message to his 30 million Facebook followers last night inviting them to like a new page (natch) on Facebook called “A Year of Books.”

“Our books will emphasize learning about new cultures, beliefs, histories and technologies,” the page’s first post reads. “Suggestions for new books to read are always welcome.”

So far, more than 55,000 people have liked the page, and some of them have even started to discuss the club’s first selection: “The End of Power” by Moisés Naím. Many of the early commenters, however, are asking where to find it (ahem).

The thing I personally want to know after seeing this club: With so many people seeing Zuck’s post in their Facebook timelines, will Naím’s book get a “Zuckerberg bump” and rise in the various sales charts? To be determined!

Update: The paperback version of “The End of Power” is temporarily out of stock at Amazon. Hat tip to Tom Martin for flagging this.
Update 2: It’s back in stock.

“This could quite possibly be the largest collective reading of a single book to ever take place,” commenter Charlie Bailey said. “Pretty powerful.”

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