Flipboard Adds a New Native Ad Option

Flipboard, the magazine app that was an early advocate of “native” ads, has a new version in its arsenal: “Promoted Items.”

The idea is new to Flipboard but now commonplace in digital advertising: The “items” are supposed to let advertisers and publishers push “content” into users’ personalized magazine apps. They’ll be labeled as “promoted” items.

If you’ve used Twitter, Facebook, or looked at much of the Web in the last year or so, you’ve seen similar stuff. Which is kind of the idea: In a press release promoting the new promoted items, Flipboard notes that publishers can use the format to increase the reach of the “native” ads they’re already running on their own properties “and are looking to make more scalable.”

Flipboard, which introduced video ads last year, won’t be running the new format until next month. But here’s a mockup of what one might look like:

This article originally appeared on Recode.net.

Contributions are a key part of the future of Vox

Readers rely on Vox for clear, nuanced coverage that not only illuminates the issues, but poses solutions, too. And we rely on help from our readers: Advertising and grants cover the majority of our costs, but we count on contributions to help us close the gaps in our budget. In fact, we’re looking to reach 95,000 individual contributions before the end of the year. Will you make the next contribution right now? Our average gift is just $20 — and it goes a long way in helping us keep our work free. Vox is here to help everyone understand what’s shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. Join that mission by making a contribution today.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via