clock menu more-arrow no yes

Flipboard Adds a New Native Ad Option

New to Flipboard, but increasingly standard everywhere else: "Promoted Items."

Ton Lammerts / Shutterstock

Flipboard, the magazine app that was an early advocate of “native” ads, has a new version in its arsenal: “Promoted Items.”

The idea is new to Flipboard but now commonplace in digital advertising: The “items” are supposed to let advertisers and publishers push “content” into users’ personalized magazine apps. They’ll be labeled as “promoted” items.

If you’ve used Twitter, Facebook, or looked at much of the Web in the last year or so, you’ve seen similar stuff. Which is kind of the idea: In a press release promoting the new promoted items, Flipboard notes that publishers can use the format to increase the reach of the “native” ads they’re already running on their own properties “and are looking to make more scalable.”

Flipboard, which introduced video ads last year, won’t be running the new format until next month. But here’s a mockup of what one might look like:

This article originally appeared on Recode.net.