Time Inc. is perhaps the world’s most storied magazine publisher. But that doesn’t seem like an enviable position to be in right now: Revenue and profits have been declining for years, and now the company behind People, Sports Illustrated and Fortune doesn’t have a corporate parent to shield it from Wall Street.
So what’s CEO Joe Ripp’s plan? We asked him last week, at our Code/Media event at the Steelcase WorkLife Center in New York, and we’ve published bits of his answers already (Heads up, bubbly dot-coms: Ripp doesn’t want to buy you, at least not at today’s prices.)
Now you can watch the full video of our onstage chat. Spoiler: He’s not exactly sure how his plan is going to work, but it’s going to involve lots of digital.
This article originally appeared on Recode.net.