Cricket Wireless will start selling its wares in nearly 3,000 GameStop stores across the country as parent company AT&T continues to take the prepaid cellular brand nationwide.
“Our mission here is all about growth,” Cricket President Jennifer Van Buskirk said in an interview, noting that the company now has roughly 3,000 of its own stores in more than 1000 cities. Van Buskirk said that Cricket and GameStop targeted a similar demographic of people who are both value-conscious and interested in technology.
AT&T completed its acquisition of Cricket in March and has added several hundred stores since then.
Cricket phones should be available in all GameStop stores by the end of October.
Van Buskirk said Cricket will continue to look for other potential places to sell its wares.
Cricket has been aggressively going after customers of rivals, including with a promotion offering a $100 credit to those coming from T-Mobile and its MetroPCS prepaid brand.
“We’re in it to win it,” Van Buskirk said.
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via