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Customer Loyalty Startup FiveStars Raises $26 Million

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

FiveStars, a four-year-old company that makes customer loyalty software for brick-and-mortar businesses, has raised a big $26 million Series B investment led by Menlo Ventures, bringing its total funding to $45 million. FiveStars sells software to help small- and mid-sized companies build customer rewards programs that integrate with a store’s existing checkout software.

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