“[It was] actually incredibly subversive. It’s really punk rock, it’s really disruptive.”
— U2’s Edge, explaining the band’s thinking behind its “everyone gets our new album — no seriously, everyone” distribution deal with Apple to Time. And there’s more to come: The band says it is working with Apple on an “audiovisual interactive format for music that can’t be pirated” for its next album.
This article originally appeared on Recode.net.