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Hudl Acquires Ubersense, the Slow-Motion Video Coaching App

Ubersense users include -- at the Olympic level -- figure skaters, rowers, track and field athletes, gymnasts, speed skaters, skiers and snowboarders.

Ubersense, which makes an app that helps coaches and athletes analyze video so they can perfect their form and technique, has been acquired by sports team software company Hudl.

Users of the app include — at the Olympic level — figure skaters, rowers, track and field athletes, gymnasts, speed skaters, skiers and snowboarders. There are also professional and recreational users across many more sports, and even surgeons and physics researchers.

The app is reputed to be especially good at video features like slo-mo, frame by frame, tracking user over time and side-by-side. It’s iOS for now, though Android is on the way.

Ubersense had demoed at Dive Into Mobile last year — the predecessor for the upcoming Code/Mobile conference in October. It has 2.5 million downloads and about 500,000 monthly active users.

While terms of the deal aren’t being announced, Ubersense said the price was “much more” than its previous valuations and Hudl said it was its largest acquisition to date (of four, total, including Replay Analysis).

The eight-member Ubersense team will remain in Boston, while Hudl is in Lincoln, Neb. The companies have a lot in common, though Hudl is focused on selling to teams and Ubersense makes money with upgrades by individuals. Hudl is much bigger; it’s used by 55,000 teams worldwide.

For now, not much is supposed to change except that users will be able to plug in their Hudl logins. Later, the two teams plan to work together on releasing more professional coaching content.

Could this kind of video coaching actually push people past today’s limits of athletic performance? “We think there’s really a tipping point in sports where people can get real actionable advice that makes a difference,” said Hudl’s head of product John Wirtz, who personally sought out Ubersense to make the deal.

Ubersense had raised $2.5 million from Google Ventures, Atlas Venture and Boston Seed Capital.

This article originally appeared on Recode.net.

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