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Sustainable Food Rating Startup Raises $2 Million, Launches Apps

HowGood, which rates the sustainability of food items found in grocery stores, will announce shortly that it has raised $2 million and is launching mobile apps for iOS and Android. Investors include FirstMark Capital, Highline Ventures and Serious Change as well as individuals Jake Lodwick and Joanne Wilson. The four-year-old New York company has rated more than 100,000 products across some 60 factors, such as worker wages and the treatment of animals. The apps will allow users to look up products using a search function or barcode scanner, and see ratings on a scale of one to three “globes.”

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