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Apple Says It Sold Four Million New iPhones in 24 Hours

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Apple says it took more than four million preorders for its new iPhone 6 and 6 Plus models in the first 24 hours they were available online, a new record, according to the company. In 2012, Apple said preorders for its iPhone 5 model topped 2 million on the first day, and the company said it eventually sold five million phones during its launch weekend.

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