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The Sexy R&D Behind Boring Chip Companies

When lists are generated of the hottest companies and trends in technology, the dominant words have become predictable: mobile, viral, cloud, big data and wearable. These are the niches that will define the future. Noticeably absent: silicon, semiconductor and microprocessor — or, in other words, the foundation for the revolution in modern computing.

These are, after all, the companies that continue to bend the laws of physics to cram more and more intelligence into ever smaller chips that enable the world’s devices. Innovation remains a major part of the story — and long-term survival strategy — for semiconductor-related companies.

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This article originally appeared on Recode.net.