Google’s search engine is displaying Frankenstein-esque characteristics. Like the fictional scientist, Victor Frankenstein, who created a monster more powerful than its master, Google’s algorithm designed to rid the Internet of spammy links is proving difficult, if not impossible, to control.
In June, CNBC.com reported on a Google algorithm called Panda that crawls the Web to periodically push what the search provider considers lower-quality sites down in the rankings while elevating better pages. The result is that some small Web businesses that rely on Google for traffic can be decimated overnight.
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This article originally appeared on Recode.net.
