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Target, Nordstrom Make Instagram Shoppable

Attention fashion lovers: It just got easier to shop on Instagram.

Both high-end department store Nordstrom and big-box retailer Target are teaming up with Curalate, a visual marketing and analytics firm, to launch Like2Buy, a platform that seamlessly allows Instagram users to make purchases when they see an item they like on their feeds.

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This article originally appeared on Recode.net.

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