Sprint Announces $60 Unlimited Plan for Individuals in Latest Price Cut

Sprint on Thursday announced a new $60 unlimited plan in its latest bid to reverse a decline in its subscriber numbers.

To get the $60 rate, customers need to pay full retail price or bring their own Sprint-compatible devices.

The plan is available starting Friday for both new and existing customers, Sprint said.

“People know Sprint for unlimited,” CEO Marcelo Claure said in a statement. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan.”

Claure added that the company has heard feedback and, unlike the family plan deal announced earlier in the week, this offer is available for both new and existing customers.

To qualify for the new rate plan, Sprint said, an existing customer must have a line that is no longer under contract, have purchased a phone using Easy Pay installment billing or add a new line of service.

Sprint also notes in the fine print that “other plans may receive prioritized bandwidth availability” and adds that “to improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.”

Sprint noted the new plan is $20 less than T-Mobile’s fully unlimited plan; Verizon and AT&T no longer offer unlimited data plans for smartphones.

Earlier in the day, T-Mobile announced a new promotion giving a year’s worth of unlimited data to T-Mobile customers who “rescue” (a.k.a. refer) a Sprint customer who joins the un-carrier. Sprint fired back in its press release announcing the new unlimited plan.

“Sprint’s new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile’s $80 everyday pricing,” Sprint said. In addition, “customers can save $120 over two years versus T-Mobile’s promotional price … and they don’t have to jump through T-Mobile’s hoops and recruit their friends.”

In addition to the new rates, Sprint this week also debuted an exclusive new phone from Japan’s Sharp that features a nearly edge-to-edge screen and will sell for around $240.

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via